Making your brand stand

Earlier this month I had the pleasure of interviewing Sharon Givoni who is a Melbourne-based brand lawyer. We have worked with Sharon on a number of brand projects over the past few years. I was keen to ask her some of the questions we are regularly asked by clients:
What makes a defendable brand?
In my view [...]

Branding

Looking for work experience? A note on exploitation.

We get a real kick out of meeting students and mentoring graduates.
We’re always out there providing advice, feedback and giving our time so the younger, less-experienced people in our industry have valid, current and professional information to help them forge a career in design, advertising, branding or whatever field they choose to pursue.
From time to [...]

Advertising, Branding, Graphic design, TANK

No brand. No social.

There’s so much talk about social media strategy these days, and rightly so. It’s one way of having a meaningful conversation with your people (customers, clients, staff etc.).
But without a solid brand strategy then the notion of trying to build long-lasting relationships in any social media is ill-fated.
Start with the brand first, and then and [...]

TANK

Learning.

Last week I found myself sitting around a table with a small group of the leading practitioners of my industry. People whom I’ve admired personally and professionaly over the years and have also had the pleasure of working alongside through our collective industry involvement.
This small group of people – David Pidgeon, Brett Philliips, Michaela Webb, Stephen [...]

Inspirational

What’s broken?

Broken things fascinate me. Like sitting in a doctors waiting room for 45 minutes. Being sold to at a new car dealership. Knowing you have to go into battle when returning something under warrantee. Sitting at home for 4 hours waiting for your phone to be installed.
Interestingly, fixing these broken experiences is the best [...]

Experiences