Are you launching a product or service to an audience you’re 100% familiar with? Do you know how they will use it and have a complete understanding of what your competitors are doing? Not to mention, knowing how technology will impact it over the next few years.
I’m not saying cancel Christmas – but it is a good time to start planning out how to innovate your communications in the new year.
I’ve just come out of a planning workshop with a client and thought I would share a few thought starters.
Start by looking at your sales process – from awareness, to [...]
Beer advertising mostly aims to connect with men, and from what I’ve seen it does so by exploiting everything that mainstream media thinks is ‘masculine’ –humour, silliness, bloke-y-ness and macho-ism. I admit, beer advertising isn’t really on my radar – I don’t drink the stuff – and thus, most beer advertising flies right over my head. Although, the ones I do see a quite generic and clichéd depictions of men and masculinity.
Recently, I had the privilege of running a round table discussion for www.identityjournal.com.au around one of the bastions and champions of words – the library and its contribution to the identity of a place. It raised a number of fascinating questions around the future of these pillars of society. How will they remain relevant? Will they still exist and it what form? And will books be a thing etched into history?