I’m not saying cancel Christmas – but it is a good time to start planning out how to innovate your communications in the new year.
I’ve just come out of a planning workshop with a client and thought I would share a few thought starters.
Start by looking at your sales process – from awareness, to [...]
Beer advertising mostly aims to connect with men, and from what I’ve seen it does so by exploiting everything that mainstream media thinks is ‘masculine’ –humour, silliness, bloke-y-ness and macho-ism. I admit, beer advertising isn’t really on my radar – I don’t drink the stuff – and thus, most beer advertising flies right over my head. Although, the ones I do see a quite generic and clichéd depictions of men and masculinity.
Recently, I had the privilege of running a round table discussion for www.identityjournal.com.au around one of the bastions and champions of words – the library and its contribution to the identity of a place. It raised a number of fascinating questions around the future of these pillars of society. How will they remain relevant? Will they still exist and it what form? And will books be a thing etched into history?
Exploring open communications under Government 2.0 –
Governments around the world are wrestling with digital communications, and what it means to be more transparent and open. These are not virtues most people attribute to government. The changes to embrace more open communications are taking place, albeit slowly in some government portfolios. For management this means changing internal perceptions and processes before they even reach the public.