Mark my words

Recently, I had the privilege of running a round table discussion for www.identityjournal.com.au around one of the bastions and champions of words – the library and its contribution to the identity of a place. It raised a number of fascinating questions around the future of these pillars of society. How will they remain relevant? Will they still exist and it what form? And will books be a thing etched into history?

Branding, Strategy, TANK, Writing

Set It Free

Exploring open communications under Government 2.0 –

Governments around the world are wrestling with digital communications, and what it means to be more transparent and open. These are not virtues most people attribute to government. The changes to embrace more open communications are taking place, albeit slowly in some government portfolios. For management this means changing internal perceptions and processes before they even reach the public.

Branding, Digital, Experiences, Strategy

Going to great lengths

It’s rare these days to find a long copy advert appear in the newspaper. Rarer still for it to be engaging and appeal to a wide audience.

Advertising, Writing

Euro-style piazzas and bespoke retailers

PLACE BRANDING is fast becoming a buzz term and before it hits ubiquity, we’d like to make sure we’re putting forward some thoughts on how the urban planning set can embrace the growing demands of the modern world.

Branding, TANK

What can football learn from gymnastics?

IT’S EVERYWHERE and often described as the social glue that keeps societies together – sport.

TANK