A more human approach to brand building



We are a Melbourne based brand-agency and we work to create clarity and meaning for Australia’s leading organisations.

People are important to us.

The people at TANK, our clients and their staff and customers are always at the centre of the brands we work with.
Over the past 14 years we have developed an especially strong expertise in working with service based organisations on brand programs.

We are passionate about working with clients who want to create meaningful identities and engage the people within their organisations around simple, core ideas that are true and resonate at a very human level.
Our expertise covers all areas of brand strategy, brand identity, brand management and brand communications.

In a nutshell, we believe in brands that connect with people.

Remarkable

We gathered our thoughts about what
makes a remarkable brand tick, in this little blue book. We’d love to hear your thoughts.

Request a copy of Remarkable.
View our other publications.

Our Clients



Australia Post
Dept. of Human Services
Marriot Hotels
The AFL Players
La Trobe University
Mater Christi College
Dept. of Families, Housing, Community Services and Indigenous Affairs
Viewscape
Contract Blinds
St Josephs College
General Motors Holden
Mobeski Jewellery
Royal Aus. College of GPs
John Paul College
Early Childhood Management Services
Yarra Valley Water
Australian Energy Market Operator
NEMMCO
TRUenergy
Amtek
Irwin Consult
NEC
VENCorp
Brightstar
Optus
Telstra
Virgin Mobile
Clean Energy Council
Pace Development Group
Loop 8 Architects
246ATE
Vine Cafe
Spotless Group
Catt Architects
Uniq Property
American Express
Pacific Eastcoast
BMW Finance
Centrelink
Medicare
Child Supprt Agency
CRS Australia
Cooltrax
Aurecon
Dept. of Agriculture, Fisheries and Forestry
ACCC
General Motors Holden
City of Brisbane
Bayside City Council
Bayleaf Catering
Tourism Victoria
Austrlian Leisure & Hospitality Group
Munchy Lunch
Coca-Cola Amital
T'Gallant Wines
King Gee
Sanguine Estate Winery
Sustainable Living
Total Fresh
Whirlwind Print
MessageMedia
Breastfeeding Assoc. of Australia
Heart Foundation of Australia
Volunteering Australia
Rideability
Brisbane Lions FC